Will AI Video like Sora, Kling, and Dream, Destroy Creativity? EP29

Episode 29 Transcript

Here we go. I'm gonna start this over. I don't like it. Here we go. Start it again. Welcome to the marketing pod. This is the one. Welcome to the marketing combat podcast. My name is Jason Donnelly and every single day we battle it out for your entertainment. The fun thing about it is we know the topic, but we don't know what we're arguing until we dive into it. So let me introduce you to my sidekick, my partner, my friend, my colleague, my marketing combat co -host and provocateur.

Chris Kubbernus. Me sometimes. Hey, what's up guys? Welcome. This week we're going to cover will AI video platforms like Sora, Dream, Kling, Luma create opportunities or nightmares? And I'm going to take the easy position here. So I'm going to say it's going to create massive opportunities. I think that

these AI video platforms are incredible. think that they're really opening the doors to make creative video, creative art, advertising, marketing much quicker, much simpler. would say your imagination is only the limit of what you can do with this kind of stuff. Is it early stages? Absolutely. So we're not seeing like

the most amazing things other than like Luma came out and I don't know if you guys have been sort of following this space, but less than a year ago or about a year ago, we saw really scary nightmare fuel of people eating spaghetti.

and hot dogs and things like that. And it was just, it was nightmare fuel. That's the best way to say it. Like it was not nice. was like, it was the worst. Yeah. And hands and feet and just faces melting and just, did not really work that well. Fast forward a year later, it's actually getting there. I wouldn't say it's perfect by any means, but we're getting there. And then if we go fast forward another year, another two years, another three years, I mean, I think we're just going to see incredible stuff come out of AI video that.

you will have a hard time deciphering if that was shot or if that was AI. So we're in the early stages and it looks incredible. And we've played around with it, obviously at the agency. And I'm just really excited about the opportunities that it's going to give us because we can just create so much more stuff and quicker and better. And only our imagination is the limit. So that's my take on it. Definitely see a lot of opportunity and I can only say good things about it. Jason, why is it bad? Why is it nightmare? Do I think AI video is incredible? I do.

Have I played around with it? I have. But to argue this point, because I have to, I think it's gonna kill a lot of jobs. I think it's gonna kill a lot of creativity. I think it's gonna pull in a lot of people who shouldn't play in the realm. And I think it's just gonna make a lot of creatives incredibly upset just because you're gonna be able to go in and like you said, in a year, in two years, maybe less.

you're gonna be able to put in a prompt, an idea, which you also pulled from ChatGPT, and it's gonna be able to give you full -length feature films like that. Which, on one side, I think it's so incredibly amazing. I think it's so cool that you can do this and make this happen. On the other, it feels very weird as a creator being able to do this and not being able to differentiate, A, if it's real, B, if it was created through human...

creation or if it was just a bot seeing a lot of things on the net or wherever they got the information most likely stolen from your social media pages and Bill whatever the thing is and like also as an author on that side I've written fiction books I've written novels and is this AI being taught on the things that I've spent years hundreds of thousands of dollars in education to create stuff for anybody who feels like it whenever they want

So yeah, I think it's awesome. I think it's so cool as an agency. We use it, we check it out, we try it, we try all the new stuff. But as a creator and as a creative, it's terrifying. I don't know where we're gonna go with it. And I think that we're gonna get to that place that I don't know quicker than I understand. I think that anybody, any of us understand. Like Chris was saying, the stuff with Will Smith eating spaghetti was a year ago.

That's where I'm Yeah, would say, like, if I had to also argue your points for you, think we're gonna... There's never good idea, but I'm gonna do both. I'm gonna add stuff to your side of the debate. Like, there used to be a bar of entry or, like, a barrier to entry.

in terms of what you could make so you couldn't necessarily go make propaganda like this. There was some money behind it of course, but I think now, and also the way that the internet works is you can show genocidal video.

coming out of some country and blame it on some leader or some group and it can all be fake and done in AI and I think in the future that'll be produced in less than a minute or two and it'll get out there to the world and people will start to believe this stuff. And so I think there's an issue with that on the AI side that you'll just be able to like put Obama, put a gun in Obama's hand and he's shooting two kids in the face. And that'll be, you know, people -

have to question that and be like, am I seeing what I'm seeing? Is it real or is it not real? And I don't know how we're going to legislate that. I don't know how we're going to navigate that or restrict that or even be able to showcase that this is AI and this isn't real. We'll have to have massive changes in technology and infrastructure to be able to call out stuff like that on the fly. The algorithms will have to pick up very quickly that this is AI, this is not real. So there's those ramifications.

You know, there's also a lot of revocations on the ethics sides in terms of there's tools out there, like I could take a picture of Jason and like I can go put him into porno films. And it used to be that he had to deep fake that and it was like really hard to do. Now it's like this and you know, if I'm revenging on Jason for something or if I'm like trying to get him in trouble or if I'm just trying to like, I'm just using you as an example, but Like this is an immediate, very quick example. It's a very specific example.

But like, I'm just trying to like make it relevant to the conversation, to who I'm talking to. And this being able to be done in AI and be done quickly and cheaply and you

like this, there's ramifications for that that we don't even know. And when you can take your friends or the people you're not friends with and just do this to them, it's a violation and it's going to end up in a court of law. And it's going to be like, how is this any different than maybe sexual harassment? How is this any different than slander or something like that? So I think we're going to see case after case. We're to have to invent laws for this. So that's the bad side. And I would say we're going to have to deal with this and fast because it's coming. 12 months, you will see -

very good examples of AI video that shows, like I said, Obama shooting kids in the face or something like that. And then we're going to have to be like, okay, what the heck? do we, what do we do here? So I hope the legislators.

The lawmakers are doing something now because I think they can't wait. That's to argue your side. Yeah, well to argue your side, I still want to make cool shit. Yeah, because this has never happened before on the Marketing Combat Podcast. I just have to say one last thing on the positive for Chris's side. I also think as somebody who uses AI all the time across the board about chat, GPT, whatever, chat, GPT, and all of those are tools for me to find things.

to assist in my own creativity, my own writing, my own whatever. And I think that on the video side, just like ChatGPT and all of it, people will be able to put in things and think of things and use things that they see on this platform that they wouldn't have come up with themselves to create even more creative stuff that hopefully all of us will love. So yeah, I'm excited to see where it goes. I'm terrified to see where it goes. I'm on both sides of the fence. What's everybody out there think? Anybody listening to this podcast, watching it on YouTube?

Tell us what you think. We want to know, do you think that all these video platforms, AI across the board is going to be good for entertainment, for advertising, for everything, or the quick and painful demolition of our society? You tell us. And while you're at it, leave us some comments, rate the podcast, tell us what you think, and we can't wait to hear from you. Perfect. See you guys in the next episode. Have a good one. All right. Bye.